Along with my typical workload, I was given opportunities to work with other departments within Symantec, including the social team. They came to me requesting banners that would give holiday shopping tips to mobile customers. These banners would be shared via Facebook and Twitter.
Researching Norton's Facebook page gave me an idea on the look-and-feel of these social banners. And since the images were provided by the requester, applying them didn't proved too difficult. g page experience was requested, along with promotion banners, and redemption information on the order confirmation.
Working on a creative team, a number of different projects come in from different departments. This project came to me since I am known as the "print guy". The eBusiness Marketing team requested a postcard for their quarterly conference where all regional teammates were flying in to attend.
I wanted to keep the postcard design simple focusing on the message that the eBusiness marketing team wanted to show. At this time, the shift in mindset began really focusing on Norton customers and the eBusiness marketing team went a step further to facilitate this strategy by making customers synonymous with a boss figure.
The postcard was printed and given to each eBusiness Marketing team member during their conference. It served as a physical reminder of their strategy and continuing goal to think about the customer first when making decisions about the customer experience.
PC Magazine awards have always been a reason for customers to purchase Norton products because of the trust they have when PC Magazine reviews a product. Customers know that among the variety of product reviews out on the Internet, PC Magazine is one that leads the industry.
In conjunction with the social team, I was tasked to create banners that would educate potential customers that Norton™ Antivirus and Norton™ Internet Security are products that have been given PC Magazine’s awards for a number of years.
I was inspired by some advertising I came across reading some comic books. Image Comics took quotations from their artists and writers and presented them in a artistic way. My posters were influenced by these advertisements and provided a great template to begin putting these posters together.Since I knew these banners would be for a social audience (Facebook and Twitter), I wanted to not only incorporate the PC Magazine award but also the product box shot so customers would associate the two. Much of the content and call to action would be within the social media post, therefore, I designed the banners emphasizing the imagery and a single headline.
These banners went live on the Norton Facebook page. See the Norton™ Internet Security banner here.
As an Image Production Specialist in my previous role, I am very familiar with the PC Magazine awards since my team was tasked to create various sizes of the award for different Norton products. And so to showcase the award in a social banner design felt like the circle had been completed.
I wanted to shy away from the typical white banner background and give the design some motion, therefore, I utilized the 2014 Product Launch elements as the background. Here are the 2 social banners: